Aïda™ – The vintage elegance that takes care of your feet
Aïda™ – The vintage elegance that takes care of your feet
Aïda™ – The vintage elegance that takes care of your feet
Aïda™ – The vintage elegance that takes care of your feet
Aïda™ – The vintage elegance that takes care of your feet
Aïda™ – The vintage elegance that takes care of your feet
Aïda™ – The vintage elegance that takes care of your feet
Aïda™ – The vintage elegance that takes care of your feet
Aïda™ – The vintage elegance that takes care of your feet
Aïda™ – The vintage elegance that takes care of your feet

Aïda™ – The vintage elegance that takes care of your feet

Regular price $200.00 Sale price$49.95 Save today 75%
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Only 4 left in stock!
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Buy 2, Get 15% Extra Off

Buy 3, Get 20% Extra Off

Buy 4, Get 25% Extra Off

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Retro charm, modern comfort

The Aïda™ are inspired by the classic Mary Jane style, reimagined to provide absolute comfort.
The thick and stable heel ensures a natural posture and perfect balance, while the soft insole reduces pressure under the heel and arch.
Their adjustable strap keeps the foot secure without compressing it, even in cases of sensitive feet, Hallux Valgus, or swelling.

Why choose the Aïda™?

Optimal stability – 6 cm square heel for secure and balanced support.
Targeted support – Reduces pressure on painful areas of the foot.
Timeless style – Chic retro detail with elegant strap.
Durable comfort – Ideal for standing all day without fatigue.

The Aïda™ combine femininity and well-being, allowing you to walk with confidence and elegance at every moment.

We ship using a secure premium shipping method, including tracking, so you can rely on the most reliable service. Currently, we offer this premium shipping for free, take advantage of this offer while it's available!

If you ever need help or have a question, I’m just a message away. Whether you’d like a bit of guidance on the right fit or need support with your order, I’m here to make things easy.

Don’t hesitate to reach out—I truly enjoy helping women like us feel confident and cared for. 

10,000+ AMERICANS LOVE OUR CRAFTSMANSHIP!

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40 winters have passed...

40 winters have passed since we first opened our doors as husband and wife in 1985.

What began as a small family dream has become a legacy of warmth, yet today we face our hardest battle to survive.

This year, we’re launching our Revival Sale — not as a celebration, but as a lifeline to keep our doors open.

We are clearing our shelves to stay afloat, hoping to weather this storm with your support.

To ensure we see another season, we’ve marked down our beloved outerwear —
from cozy puffers to classic coats — now up to 80% off.

Each piece you buy helps keep our 40-year story alive. Please help us continue the journey.

With love,
Ethel & Harold
Family-owned since 1985

FAQs

I want you to love your jackets as much as I loved making it. If for any reason it’s not quite right, you can return it within 30 days of receiving it. Just send me an email, and I’ll take care of everything.

📧 Email me at:support@ethelandharold.com

No, we are selling out the final batch of this collection. Once an item is sold out, it won’t be restocked.

For your security: Our online boutique is fully protected (SSL), and we offer reliable payment methods such as Visa, Mastercard and other major credit cards.

Yes, once you've placed your order, a confirmation will be sent to your email inbox. If you don’t see it, feel free to reach out to our customer service team, we’re happy to help you right away.

Yes, I’m offering FREE shipping across the U.S. — normally there’s a shipping fee, but as part of our anniversary celebration, I’m covering it for you! Once your jackets are on the way, I’ll send you a tracking link so you can follow their journey from my hands to yours.